Updated: February 09, 2018
0 Bookmark

So Women Give Men Chocolate On Valentine's Day In Japan??

Yes, that's right! On Valentine's Day, women give men chocolate, and not only to their significant other but also to their coworkers, which is thought to smooth work relations. And a month later, it's the men's turn! Beautiful tradition or corporate holiday times two? Your pick!

Feel free to follow favy!

Valentine's Day In Japan!

Retina shutterstock 162573713
It is the tradition for women to give chocolate to men on Valentine's Day. It is expected of women to offer chocolate, not only to their partner but also to their male coworkers. This is called "giri choco"(義理チョコ), as opposed to "honmei choco" (本命チョコ).

Wait, so what's "giri choco"(義理チョコ) and "honmei choco" (本命チョコ)?

"Giri choco" means chocolate you offer out of obligation to the people around you to oil social relationships. And "honmei choco" means chocolate you offer to someone you actually have feelings for. So this means women have to buy a lot of chocolate that day, and are grateful when it falls on a weekend.

Godiva asked women to stop buying so much chocolate!

Retina shutterstock 522009451
Hold up! So in preparation for chocolate manufacturers' most lucrative day, Godiva ran a full ad asking women to stop buying so much chocolate? Yes, they asked women to stop buying "giri choco" (obligatory chocolate). They said they should reserve this tradition and give chocolate only to people they actually have feelings for.

Why in heaven's name would they do that?

Well, when women have to buy chocolate for so many people, what do they head for? The low-priced chocolates. If women only buy chocolate for their loved ones, they will splurge and buy the more expensive chocolates, say like, hm, Godiva.
Smooth move Godiva.

So There's Valentine's Day, And Then Something Called "White Day"?

Retina shutterstock 175823585
Yes, White Day is exactly a month later, on March 14th. This is the time for the men to "retaliate" and offer back chocolate to the women around them: mothers, significant others, coworkers, etc.

So if you are overwhelmed by Valentine's Day and think of it as simply a lucrative way for big corporations to make big money, well...welcome to Japan! There is one added day for that!


Retina shutterstock 173729213
So hopefully this information was useful to you and you'll know why you got chocolate on one of those days. Or, you can just pretend you had no idea. That way you don't have to buy anyone chocolate (hm hm).
Lili Wanderlust
I love traveling and discovering new cuisines. Japan has a panoply of local dishes to try. I also love yoga, coffee, reading, and cycling.

Hot Posts!


Made In Japan: McDonald's Special Menu Items And Prices


12 Must-Try Restaurants in Namba, Osaka


10 Things To Do in Dotonbori, Osaka


The Ultimate Guide for Coffee Lovers: 12 Recommended Coffee Shops in Osaka!


Super Fluffy Pancakes in Tokyo

More Hot Posts

Recommend Posts!


Yakinikudon Tadon In Ikebukuro, Tokyo: Awesome Place To Enjoy Some Hearty, Succulent Meat Bowls


Need A Stamina Charge? Get Yourself A HUGE Yakiniku Meat Bowl At "Yakinikudon Tadon" In Akihabara, Tokyo


"Sushi Izakaya Number.4": Your Dreams Are Made Of This Japanese Cuisine


TOKYO Whisky Library - Omotesando, Tokyo : Discover 1,200 Kinds Of Whiskeys!


Hokkaido Restaurant Genshiyaki In Bangkok, Thailand For Amazing Cheese Pasta And Incredibly Fresh Fish!


Featured Posts

Spring Season Guide For Japanese Food!

For All Japanese Alcohol Aficionados!

Matcha Matcha Matcha! - Matcha in Japan

More Features


Sakura Beverages Are Back At Starbucks Japan From February 15, 2018!

Feb 15, Thu 〜 Mar 14, Wed

Starbucks New American Scone Caramel Toffee (Yeah it's sweet!)

Jan 24, Wed 〜 Mar 14, Wed

A New Chocolate Pie On The Value Menu at McDonald's Japan! From January 22, 2018

Jan 22, Mon 〜 Feb 28, Wed

More Meat, More Cheese! McDonald's Japan New Limited-Time Burgers!

Jan 10, Wed 〜 Mar 10, Sat

Conrad Osaka Has Just Renewed Its Dessert Buffet And It Looks So Tempting!

Jan 06, Sat 〜 May 06, Sun

Hot Tags!