Ootoya in Tokyo and NYC: What's The Difference?
Ootoya is a famous Japanese chain restaurant, and is now located not only in Tokyo, but also in many places around the world. In New York, there are three Ootoya restaurants, but this article will look at the difference between the Ootoya in NY and in Japan.
1. Their Concept
In Japan, Ootoya promotes their concept of making their food taste like their mom's home-cooked meal. There is a sense of warmth and homeliness in their presentation of food and its taste.
However, in New York, the quality of food is their primary focus, and they make sure to create the true Japanese style taste in each dish using fermented food and other Japanese ingredients. As the teishoku culture and other Japanese food cultures are still uncommon to Americans, it is their goal to promote this unique style.
2. The Menu
The Ootoya restaurants in Japan serve "Japanese home-cooked meals". They try to make the taste and selection in the menu the kind of food that mothers would make for their children, thinking about their health and balance in their diet.
Some examples of food they serve are "Salted Salmon Teishoku", "Pork Ginger Teishoku" and "Chicken and Vegetables with Black Vinegar Sauce."
Although Ootoya New York also provides teishoku menus that are served in Japan, they additionally provide sushi, tempura and other Japanese menus. Their goal is to introduce the Japanese food culture to more people.
However, as this restaurant has a more classy atmosphere, they try to make the presentation of food much nicer and also provide fancy alcoholic beverages.
3. The Price
Ootoya in Japan is a chain restaurant that target customers who want to eat casually and quickly, but making sure their meal is healthy and balanced. The price ranges from around 600yen to 1500yen at most.
One characteristic in their pricing is that the price does not change for lunch and dinner time, so you can eat dinner at a very low cost by going to Ootoya.
On the other hand, the Ootoya in New York targets customers who want to eat a nice, fancy restaurant and their price is not as reasonable as the Ootoya restaurant in Japan.
The a la carte dishes during lunch time are around $7-$10, and the teishoku are priced at around $22-$25. The sushi bowls are mostly $35-$40. During dinner time, they have more variation in their menu, with yakitori and sashimi, but the yakitori is $5-$10 each, and the sashimi is as expensive as $49.
This is around 2 or 3 times more expensive than the Ootoya in Japan.
Same Restaurant But With A Different Concept
- I love eating good food and discovering new places to eat. I hope to share with all of you some of the places that I recommend!