Updated: May 16, 2019
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New Starbucks Promotion Imagines Retro Japanese Coffee Houses

For the beginning of the summer 2019 season, Starbucks Japan is launching a new promotion that aims to recreate a nostalgic Japanese coffee house feeling. 20 stores throughout the country will feature a retro sign, and special food and beverage items will be available at all locations!

May 15, 2019(Wed) - Jun 16, 2019(Sun)
Starbucks Japan
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A retro Japanese coffee house promotion to start the summer season

Starbucks_coffee_house_sign
Retro store signs will decorate 20 different locations throughout Japan
This week, Starbucks Coffee Japan launched a new promotion they're calling 'スタアバックス珈琲,' which is how the name of coffee store would likely have been written if it had existed in Japan during the Showa era (1926 - 1989). The promotion will feature limited-edition menu items that are a throwback to traditional Japanese coffee shops, plus retro signs at 20 locations around Japan.

The promotion is scheduled to run from May 15th to June 18th, 2019.

(In case you're curious, 'Starbucks Coffee' in Japanese is actually written 'スターバックス コーヒー,’ which is a more modern spelling. Older coffee shops often use the kanji for coffee '珈琲' instead of the phonetic spelling 'コーヒー.')

Limited-edition menu items!

These items will be available from May 15th until the end of the promotion on June 16th.
Frappe_without_cover
Pudding A La Mode Frappuchino ¥620
The 'Pudding A La Mode Frappuchino' is a tribute to an old-fashioned coffee house dessert that was invented in Japan. This Frappuchino features bittersweet caramel sauce covered with pudding flavored frappuchino. On top of this is a mixed fruit jelly of mangos, apples, and strawberries. The drink is finished with a swirl of whipped cream and a cherry!
Starbucks_coffee_jelly_cake_set
Clockwise: Egg and Ham Hot Sandwich, Mizudashi Coffee, Coffee Jelly Cake, and Wiener Coffee .
Also available during the promotion is an old-fashioned 'Coffee Jelly Cake,' an Egg and Ham Hot Sandwich, and a 'Wiener Coffee,' which is drip coffee topped with whipped cream. The standard cold brew coffee will also be called 'Mizudashi Coffee' during the promotion period.

Stores with a special retro sign:

Although the limited-edition menu items are being served at all Starbucks locations in Japan (apart from one store), 20 Starbucks locations will get a special, retro sign (great for instagram). Here are the Starbucks stores in Tokyo, Osaka, and Kyoto that have the special sign:

Tokyo:
-Starbucks Harajuku
-Starbucks Shinjuku Southern Terrace
-Starbucks Kagurazaka
-Starbucks Ginza Maronie Dori
-Starbucks Ueno Park

Osaka:
-Starbucks Midosuji TOshiba Building
-Starbucks Abeno Hoop
-Starbucks Osaka Castle Park Morinomiya

Kyoto:
-Starbucks Sanjo-Ohashi
-Starbucks Kyoto Byodo-in Omotesando
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DeLong
I live in west Tokyo and spend my time thinking about food and going bouldering.

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