Updated: September 11, 2019
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Gyuan Ginza: ¥990 Kobe Beef set?! Here's all about it!


Meat lovers dream of Kobe Beef but the price is more a nightmare than a dream. Not at Gyuan Ginza though! You can have a Kobe Beef patty set for less than ¥1,000. Here's all about it!

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Gyuan Ginza

Ginza has an embarrassment of riches when it comes to high-end Japanese restaurants. The fancy district is notably known for its many Michelin-starred sushi restaurants and teppanyaki dining bars serving melt-in-your-mouth wagyu beef.
Another thing that melts when you spend time in Ginza is the money in your wallet!

All the nice food and luxury boutiques are very nice, but is it possible to enjoy Ginza without breaking the bank? The answer is yes! You can have your Kobe Beef and eat it too, without having to pay the standard ¥20,000.

Gyuan Ginza

This is where it's possible: Gyuan Ginza. The Kobe Beef steak house of long-standing is located in the heart of the busy district, at a 4-minute walk from Ginza station or a 2-minute walk from Higashi Ginza station.

Charming traditional house-like restaurant

The place is known for its jaw-dropping cheap Kobe Beef but one thing that is rarely mentioned is how incredibly quaint it is! You'll love the old wooden floors and the traditional Japanese low tables as well as the retro Showa lamps and overall vibe.

¥990 Kobe Beef!!!

And this is the much-talked-about dish: the 'Hamburg Steak,' which is a thick Kobe Beef patty made from the cheek meat of the cow. It comes with a Japanese-style umami-packed dipping sauce. It's incredibly juicy and delicious, as you can imagine since it's made from nothing less than the best kind of meat on the planet.

You might think that it's made from 'bad quality' Kobe Beef, but there is no such thing! The reason why that is: Kobe Beef is not a brand of cattle, but rather a grade of meat in itself. Only the very best quality Tajima wagyu cattle are certified as Kobe Beef. So, the quality is undeniable.

So why is the restaurant doing it? It seems like a way to create a buzz. With Kobe Beef at this price, you can imagine that the lunch Hamburg Steak is the kind of dish people will line up for - and that's exactly what people do. So there is the catch: the number of orders per day is limited to just 20, which means you have to get to the restaurant before it even opens at 11:30 to get a chance to order it. Better get at the door at 11:15 to have a reasonably good chance of having the Kobe Beef Hamburg Steak.

If unfortunately, they run out by the time you get to your table, you can order some other kinds of wagyu beef dishes at around ¥1,000 to ¥2,000, which are pretty scrumptious too.

Another Kobe Beef lunch option

If you absolutely want Kobe Beef after they run out of the Hamburg Steak, then you might be interested to know that they serve this popular 150g steak with a garlic sauce for around ¥8,000. This seems expensive - and comparatively speaking it is - but it's still a great deal for Kobe Beef.

In closing...

Gyuan Ginza's cheap lunch sets are extremely popular but you can also enjoy a more classic Kobe Beef experience for dinner, in which case the prices are much more expensive (expect to pay over ¥10,000).

Note that reservations are only possible for dinner time, so if you are looking to get that cheap lunch set, you'll have to wait in line at least a few minutes. Remember to get there before the restaurant actually opens at 11:30.
Japanese food culture enthusiast. Love to explore new areas and discover local specialties.

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