Updated: November 06, 2018
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Sendaiya: A Restaurant Where You Can Have All-You-Can-Eat Natto!

Sendaiya is a popular shop that specializes in natto! It has 3 locations in Tokyo. Your natto discovery journey should start here! Read on to learn more about this unique natto shop!

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Sendaiya was established in Yamanashi prefecture in 1961. Its mission was and still is to contribute to the Japanese food culture by providing safe and delicious natto. Its natto is available at super markets and is sold at school and hospitals. It also has a couple of restaurants in Tokyo such as the one shown above in Shimokitazawa. This is where you should do your natto tasting experience! They have all-you-can-eat natto options from 740 to 890 yen!
This all-you-can-eat set comes with a delicious pieces of grilled salmon, miso soup and pickles!

The Different Kinds Of Natto Beans

Once you get there, you'll have many choices to chose from. First, about the beans themselves: Natto is made by fermenting soybeans. It is usually made from the matured white soybeans, but at Sendaiya, they also make it from edamame, soybeans that have yet to be matured. The beans vary in sizes too. Bigger beans will make less of a sticky texture, while smaller beans and hikiwari (when the beans are crushed into small pieces) will create much more "nebari" (stickiness).


A pretty standard and delicious way of enjoy natto is by adding a nice amount of finely chopped Japanese leek, a little bit of karashi mustard and some dashi (soy sauce-based sauce). These will be available for free on the counter.
Mix everything well together, top it on your rice and voila! You should get something looking like this.
A common way to eat natto is by topping is with a raw egg! This sounds strange, and even maybe dangerous, to many foreigners but Japanese eggs are always fresh and the food safety standards are the highest in the world. It may be an acquired taste but you should try this way of eating natto! Another interesting option for topping is kimchi. The Korean fermented spicy cabbage goes surprisingly well with natto.

Natto Donuts!

Sendaiya even makes surprisingly delicious natto donuts! So if the natto in its bean is just not your thing, try this dessert. The tasty chocolate one is the most popular! It's the perfect way to finish your natto tasting adventure.

Natto Vending Machine!?

And on your way out, don't forget to stock up on natto and donuts by purchasing them from the store-front vending machine!


We hope you'll enjoy this discovering the various kinds of natto at Sendaiya! If you would like to know more about natto, please refer to the link below!
Japanese food culture enthusiast. Love to explore new areas and discover local specialties.

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